A bold brand identity and packaging system designed to elevate presentation, strengthen recognition, and bring clarity to a growing meal prep brand.

pete's meals

Eating Clean Made Simple

Fresh + Approachable
Clear Brand Recognition
Bold Shelf Presence
Nutritional Clarity
Professional Polish
Scalable Identity System

Pete’s Meals came to Andrea Ann Design looking to elevate their visual identity to match the quality and convenience of their offerings. While their food and service were strong, the brand lacked the clarity, cohesion, and polish needed to stand out both in-store and in delivery.

The goal was to create a recognizable, scalable identity that felt fresh, professional, and aligned with the brand experience — from packaging to digital touchpoints.

This project focused on building a cohesive system that would support growth while maintaining approachability and trust.

The Project Brief

Brand Focus

Stronger in-store visibility
Improved brand cohesion
Clearer, more confident presentation
Consistent recognition across touchpoints
A scalable identity built for growth

The Impact

Brand Strategy Session
Logo + Visual Identity Design
Packaging System Development
Business Card + Apparel Design
Styled Food Photography Direction
Brand Guidelines

We developed a cohesive visual identity that brought structure and consistency to every brand touchpoint. The system was designed to feel energetic and confident while maintaining clarity across packaging and promotional materials.

From logo development to packaging hierarchy and styled content direction, every element was crafted to ensure strong recognition and usability in real-world applications.

Key objectives included:
• Strengthening brand recognition
• Creating cohesive packaging design
• Supporting in-store and delivery visibility
• Elevating overall brand professionalism
• Establishing consistent visual direction across platforms

Every decision supported one outcome:
A brand that feels as strong and reliable as the product itself.

Our Strategy

Inclusions

Let’s Build a Brand That Works.

Your Next Move Starts Here

Yes, I'm Ready

You’ve done the hard part of building the business.
Now let’s refine the foundation so your brand communicates with confidence and grows with intention.

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Danvers, Massachusetts

Proud Member of the Greater Beverly Chamber of Commerce

Andrea Ann Design is a Danvers, Massachusetts brand identity and web design studio serving growth-minded businesses across the North Shore and greater Boston.