Evolving a beloved local dog bakery into a premium brand that feels as thoughtful as the meals it creates.

the catered
canine

CASE STUDY 

Brand Identity • Packaging Design • Website Design

Premium

Handcrafted

Trustworthy

Warm

Approachable

Timeless

After nearly two decades in business, The Catered Canine had built a loyal following through the quality of its homemade meals and treats. While the products had earned customer trust, the brand identity and packaging no longer reflected that same level of craftsmanship.

The goal wasn't to reinvent the business. It was to thoughtfully evolve the brand while preserving the familiarity customers already loved and creating a stronger foundation for future growth.

The Challenge

Brand Focus

The result is a cohesive brand system that now feels as premium as the products themselves. From the packaging to the website, every touchpoint works together to communicate quality, care, and craftsmanship.

The refreshed identity provides The Catered Canine with a stronger visual foundation for future growth while remaining instantly recognizable to longtime customers.

The Outcome

Brand Strategy

Visual Identity System

Primary & Secondary Logos

Packaging System

Product Labels

Header Cards

Frozen Treat Packaging

Brand Guidelines

Website Strategy

Print Collateral

Rather than starting from scratch, we focused on refining what already made The Catered Canine special. Every design decision was made to elevate the perceived quality of the brand while maintaining the warmth and personality customers already recognized.

We focused on:

  • Positioning The Catered Canine as a premium handcrafted dog bakery.
  • Preserving recognizable brand equity while modernizing the overall identity.
  • Building a flexible packaging system that works across multiple product types.
  • Creating a visual language inspired by classic neighborhood bakeries.
  • Designing for future growth while maintaining a personal, approachable feel.

Every decision supported a brand experience that feels as thoughtful as the products themselves.

Our Approach

Inclusions

brand transformation

We preserved the heart of the original brand while creating a visual identity that feels handcrafted, elevated, and built to grow with the business.